Brands will spend 12.6% more this year, compared with last, to advertise across the Internet, according to ZenithOptimedia, a Publicis Groupe company. Driven, in part, by online video and accompanying ads, the study shows 16.4% growth in 2012, followed by 17.3% in 2013, and 17.2% in 2014.
ZenithOptimedia estimates paid search will grow 15% in 2012 and 2013, followed by 13% in 2014. The company expects growth to slow as the search landscape matures. Google and Microsoft will continue to focus on ad units and targeting techniques through desktop, mobile and tablet search. Read more: http://bit.ly/rFbPg3