Back in the mid 1990’s, I worked for 7 years on the production, distribution and marketing of entertainment projects. The mediums included television, video, theatrical and ancillary. The word “Convergence” was used at every major conference and event but it never really materialized till 2008 with YouTube. Since then, Vimeo, BlipTV, Hulu, Netflix and others have embodied the convergence.
This report from Fast Company validates the move. Read more here.