70% of Online Video Ad Viewers Visit Site or Buy.

Comedy Rules.

Comedy is the most popular form of online video content among all viewers (38.8%), followed by news (33.3%) and music (31.2%). However, there are some dramatic differences between what men and women typically watch online:

  • Women are more likely than men to watch educational videos (31.2% vs. 24.5%) and drama (24.7% vs. 13.9%)
  • Men are more likely than women to watch sports (31.2% vs. 8.2%) and animation/cartoons (22.0% vs. 11.3%)

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About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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