For Hispanics, Dining Out Is A Family/Group Affair

Language and children acceptance play role on deciding a place. Learn more on the article bellow. Latest data from The NPD Group’s CREST Hispanic foodservice market research.

U.S. Hispanics’ family orientation very much extends to restaurant dining, according to the latest data from The NPD Group’s CREST Hispanic foodservice market research.

Hispanics, who represent 16% of the U.S. population, according to the 2010 U.S. Census, made 5.8 billion restaurant visits in first-half 2011, the data shows.

Importantly, slightly more than 40% of restaurant visits by Hispanics include children, compared to 30% of non-Hispanic visits.

Hispanics seldom go to restaurants in groups of two, instead eating alone or with a larger group. Forty-five percent of Hispanic restaurant visits involve groups of three or more — often including children — compared to 32% for non-Hispanics.  Read more http://bit.ly/tjuUDp

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