YouTube matures and takes on the TV industry as it transitions from a UGC provider to a studio quality content provider. What will happen to your cat’s video? The article bellow gives you an idea.
When Google bought YouTube for $1.65 billion 5 years ago, people expected Google to turn the online video platform into a haven for original web programming produced by well known content generators, effectively challenging the institutional norms of video content distribution.
On Friday, this became a reality.
For this to happen, the dollars and cents had to add up for content creators. Beyond the reported $100 million Google paid out to its partners on this deal, strategic shifts in ad dollars and changing viewing habits played a role. Read more: http://read.bi/uXORhn