Media buyers that had been planning for print and broadcast had problems understanding digital and social media. Then you get a new medium, a medium that is part television, mobile and out of home. The article bellow gives you facts from a recent research piece.
How do you work with this new medium and integrate social and mobile?
Despite the medium’s collective 16% growth in the first half of 2011, sellers of digital place-based media sometimes feel lost in the shuffle when it comes to making their case to agencies and clients.
Attendees at the Digital Place-Based Advertising Association’s Digital Media Summit conference Tuesday in New York heard a number of senior media agency executives explain what they see as the challenges and opportunities for those in the DPM space. Read more http://bit.ly/rgSqio