At the Buffalo Bill’s casino in Primm, Nev., which courts Latino patrons, singers like Espinoza Paz draw near-sellout crowds.
PRIMM, Nev. — For decades, a patch of casinos on the western edge of Nevada has relied on geography to lure California gamblers reluctant to drive the extra 45 miles for the glamour and glitz of Las Vegas.
Casinos like Buffalo Bill’s on the California-Nevada border have started offering Spanish-speaking dealers and marketing events catering to Latino gamblers.
But as the economy took a dive, this desert spot suffered the same economic woes as its larger, flashier neighbor. And the troubles were exacerbated by the proliferation of Indian casinos in California, which offered much of the same attractions as any town in Nevada. The company that ran the trio of casinos here declared bankruptcy in 2009.