Take Me Outdoors. Media Planners Embrace Digital Out-of-Home.

Newer outdoor ads drive more dollars from traditional to digital media

eMarketer forecasts a fairly rosy outlook for outdoor advertising spending in the US, which is predicted to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. Growth in this area is supported by the continued relevance of outdoor to the daily lives of consumers as well as the growing share of spending devoted to newer forms of outdoor ads that are themselves digital media.

According to research from the Digital Place-based Advertising Association (DPAA), more than three-quarters of US media planners will incorporate digital place-based advertising in their marketing plans this year. That’s up more than 10 percentage points from 2010. By next year, it’s expected that 86.3% of media planners will be using digital out-of-home for marketing. read more here http://bit.ly/DigOOH


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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