Merchandising, alternative advertising, inserts, DM, DOOH and bloggers in “Cars 2” marketing mix

From Marketing Daily

The promotional buzz for “Cars 2” started many, many weeks ago — both in the media and at retail — but should hit full pitch now that it has zoomed its way through an opening weekend. Despite a lot of yellow and red flags from critics (and, in fairness, a rave or two), the movie grossed $68 million on its opening weekend. That’s more than its 2006 predecessor “Cars,” which grossed $60.1 million out of the box and went on to earn $462 million worldwide, Michelle Kung reports in the Wall Street Journal.  Read the whole story

About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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