Social Media Delivers — But Multichannel Integration Delivers More
Marketers are tuned into social media.
According to a recent BtoB Research Report, nearly all (93%) of B2B marketers are engaged in social media marketing. Likewise,another study revealed that the vast majority (84%) of the Fortune Global 100 is active on at least one social media platform.
Why all the interest and activity?
Because social media produces results. New data shows that social media is delivering solid, proven ROI. What’s more, it’s cost-effective, too. In fact, one report concluded that organizations using predominantly newer inbound marketing tactics (blogs, search engine optimization and social media) now experience a cost per lead 62% lower than organizations that use mostly outbound marketing techniques (print, direct mail, etc.). Read the whole story http://bit.ly/kqGfSP