The next frontier is online and local targeting
Via Social Commerce Today
Virtual Retail – P&G Launch 6 New Facebook Stores.
As with last year’s pilot P&G Facebook stores, P&G are outsourcing e-commerce heavy lifting; this time not to Amazon, but to PFSWeb‘s eStore – an independent online retailer that exclusively sells P&G products. The f-commerce software is a very slick looking Resource Interactive product formally known as “off-the-wall”, but now rebranded as DCP (Distributed Commerce Platform). For a brand manufacturer with limited e-commerce experience, this outsourcing is smart.
Read the whole story here http://bit.ly/kzLIYg