Virtual Retail – P&G Launch 6 New Facebo

The next frontier is online and local targeting

Via Social Commerce Today

Virtual Retail – P&G Launch 6 New Facebook Stores.

As with last year’s pilot P&G Facebook stores, P&G are outsourcing e-commerce heavy lifting; this time not to Amazon, but to PFSWeb‘s eStore – an independent online retailer that exclusively sells P&G products.  The f-commerce software is a very slick looking Resource Interactive product formally known as “off-the-wall”, but now rebranded as DCP (Distributed Commerce Platform). For a brand manufacturer with limited e-commerce experience, this outsourcing is smart.

Read the whole story here http://bit.ly/kzLIYg

 

 

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About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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