Grassroots integration

Dr Pepper Sponsors Premios Juventud VIP Tour.

Dr Pepper has signed to sponsor a series of concerts leading up to the network’s Premios Juventud, a Hispanic youth awards show that celebrates pop culture. It is one of Univision’s most popular specials.

Tabbed Premios Juventud VIP Tour, past award winners and current nominees will be among those featured in Miami, New York, Chicago, Los Angeles and Houston. Musical artists include El Torito, Chino & Nacho, and reggaeatonsensation Alexis & Fido.


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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