Branded Content Opportunity?
New Research Indicates Netflix Huge Among Important Target
While there are plenty of so-called “hard-to-reach” demos that media buyers grapple with, it’s time for a new segment to enter the industry lexicon: the “Netflix demo.” For marketers, this is a brewing storm and to say the group is an elusive target is an exceeding understatement.
Among the hard to reach may be young gamers, but at least there’s the chance to have an avatar maneuver around a Mountain Dew machine. For wealthy DVR fiends, there are some — as dubious as it may be — who still argue there is ad exposure during fast-forwarding. Read the whole story here http://bit.ly/mnmM1Z