Digital Rabbit Ears?

Over the Air (OTA) Minority Viewership Rises.

TV viewers with over-the-air broadcast-only programming continue to grow — mostly among younger, lower-income and minority homes. U.S. viewers receiving over-the-air broadcast signals have risen about 10% to a total 45.6 million versus a year ago — this according to Knowledge Networks. The research company says this amounts to 15% — or around 17 million — of all U.S. TV homes. Read the whole story hereĀ


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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