Mobile Search And Shopping Intersecting.
The survey, “The Mobile Movement,” found that 42% of users click on mobile ads they see and like over their smartphones. Of those, 49% go on to buy something or convert somehow, 35% later visit the advertiser’s Web site, and 27% actually call the business in the ad.
A full 82% say they “notice” mobile ads– although of course that notice doesn’t necessarily involve clicking, acting on or even actually reading the ad. Read the whole story http://bit.ly/iD9WJc