Reaching Undeserved Communities via New Media

Soap Opera Demise Expands P&G, NBC Efforts.

The Procter & Gamble and NBC joint venture Petside.com is getting a redesign that includes new features like Pet Places, an online and mobile database of pet businesses in cities around the country.

The new site will have six new channels that include new community functions and new sections around pet nutrition, budgeting and living green, and blogs from pet experts. The site is also introducing a mobile app for iPhones and Android-enabled devices.

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About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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