Tweet This: Social Endorsements Beat Social Media Ad Buys

Your friends know better.

The art and science of social media advertising and marketing is still nascent, but new research being released today suggests that brand endorsements streamed by celebrities directly to friends and followers on social media platforms such as Facebook and Twitter, is significantly more effective than conventional display ads placed on social media pages. The findings, which are based on an analysis of more than 200 celebrity endorsement campaigns on Facebook and Twitter vs. a corresponding number of ads on Facebook, indicated “performance lifts” that were a minimum of 50% greater for streamed celebrity endorsements. Read more


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

Comments are disabled.

%d bloggers like this: