Social Media had a big part on Oscar’s night

Monica Almeida/The New York Times

It was an Oscar night tricked out as a meeting of Old Hollywood and New, a contest between the heart (King George VI) and the brain (Mark Zuckerberg), and most of all, a melding of old-school network tradition and Internet age connectivity.

The hosts Anne Hathaway and James Franco. More Photos »

Inevitably, with a movie like “The Social Network” one of the night’s favorites, there was bound to be an aggressive infusion of social media name dropping. But at times, the prolonged effort to pander to younger viewers was downright painful. The producers cast the young stars James Franco and Anne Hathaway as hosts, then kept the writing old and hoary — no aren’t-we-hip nudge was left untouched. Mr. Franco came on stage at the opening, brandishing his cellphone. While introducing a change in the set, Justin Timberlake smirked, “I’m sure they make an app for that,” and whipped out his phone as if to make it happen. Even when Mr. Franco came out in drag as Marilyn Monroe, he mugged, “I just got a text message from Charlie Sheen.” Read more

About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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