Brands Get Behind MSG’s ‘BNP Paribas Showdown’
Forget that the players are past or approaching AARP age, the fans are still bringing the noise, and the marketers are lining up. The fourth annual “BNP Paribas Showdown” at New York’s Madison Square Garden on Feb. 28 will have more sponsors doing more activation than in the prior four years, which have seen the Williams sisters play each other for the Billie Jean King Cup, among other matches.
The forthcoming match features John McEnroe and Ivan Lendl in one set, followed by a best of three-set match between Pete Sampras and Andre Agassi. Read more http://bit.ly/fpaZWj