Cross-Cultural an Industry Breakthrough

Or Threat to Ethnic Shops?

NEW YORK ( — One of the latest buzz words to enter the marketing lexicon is “cross-cultural.” It paints an idealistic picture of a color-blind society, one in which consumers’ similarities outweigh their differences regardless of ethnic groups. Whereas multicultural means multiple executions — often from multiple shops — wouldn’t it be simpler to find one truth that reaches across culture. Read more: Related article in NY Times


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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