Or Threat to Ethnic Shops?
NEW YORK (AdAge.com) — One of the latest buzz words to enter the marketing lexicon is “cross-cultural.” It paints an idealistic picture of a color-blind society, one in which consumers’ similarities outweigh their differences regardless of ethnic groups. Whereas multicultural means multiple executions — often from multiple shops — wouldn’t it be simpler to find one truth that reaches across culture. Read more: http://bit.ly/icWZv3. Related article in NY Times http://nyti.ms/gk8vUW