Hispanics Are Ideal Online Consumers

Study

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Hispanics are the ideal online consumers, which is meaningful because 30 million Hispanics — or 60% of the U.S. Hispanic population — are online, and according to comScore, the so-called “digital divide” between Hispanics and everyone else is pretty much defunct.

A new study from comScore, commissioned by Terra — a Spanish-language media network — suggests that Hispanics are more active online and more receptive to new technology than non-Hispanics. The research also says the Internet is the main media source of information for Hispanics in terms of services and products. Read more: http://bit.ly/dJ3h9J

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About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

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