Father Time wasn’t kind to traditional media in 2010, judging by the latest data from eMarketer: The average amount of time spent with magazines, newspapers and radio dipped compared to 2009.
While magazines and newspapers took the biggest hits, even small declines are ominous for radio, as they continue a trend already in evidence in previous years. These losses are especially noteworthy in light of the overall increase in media consumption, including the Internet.
Senior analyst Lisa Phillips summed up the changes: “Mobile devices will claim more and more media time per day, while TV, print and radio will slowly lose ground to digital media. Those trends have been most apparent with print media in recent years, but are now beginning to show up in TV and radio usage as well.” Read more: http://bit.ly/ek0S33