Poll finds willingness to pay for digital content

The survey found that 21 percent of Internet users had pa... Paul Sakuma / AP

From San Francisco Chronicle

The survey found that 21 percent of Internet users had paid for smart-phone or tablet computer apps.

The Internet has disrupted revenue streams for industries like music and publishing, but a new survey released today gives hope for the future – about 65 percent of American online users have paid for some form of digital content.

The survey by the Pew Research Center also found that the typical Internet user paid about $10 per month for online content, including digital music, software, games and smart-phone apps. The heaviest spenders took the average to $47 per month.

The challenge for businesses that used to rely on selling physical goods, such as a CD or a printed page, continues to be finding the right price to sell the digital versions of their products, said Jim Jansen, the lead researcher for the report. Read more: http://bit.ly/eZROof


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