Do advertising strategies consider this fact?

Minorities Over-Index in Multiplatform TV Viewing.

Minorities and Multiplatform TVWhile broadband penetration in general has lagged among Asian, African-American and Hispanic households, these groups are quickly catching up.

They tend, however, to over-index in consumption of multiplatform TV, including TV viewed online and via handheld devices, according to a new study from Horowitz Associates titled “Multiplatform Content and Services: Multicultural Edition.” Read more:


About Ivan Cevallos

Blogger, entrepreneur, strategist, and digital producer. View all posts by Ivan Cevallos

Comments are disabled.

%d bloggers like this: