The importance of outdoor media is highlighted in this article. Billboards were the main vehicle for OOH media till recent years but as technology evolved, so did OOH and we saw the birth of digital out of home media (DOOH).
According to Wikipedia, Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED,plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings.
Another form of OOH are mobile billboards and food trucks. Food trucks have been around for over 10 years and recently received a push due to the raise of gourmet food trucks. Using food trucks, you can deliver a message in over 43 markets. Messaging can be enhanced via sampling and ambassadors. Digital out of home provides you with access to the largest DMA’s in the U.S. and Canada. You can use a version of your TV spot on the DOOH media.
I invite you to explore DOOH media and how it integrates with mobile and social media. You may apply some of these ideas to your strategies. Iif you have any questions, feel free to contact us at firstname.lastname@example.org
In the interim, you can read the OOH article from the New York Times. It talks about how marketers are using food trucks in their advertising campaigns.