Hispanics and the NFL

From the NFL site.

SUPER BOWL XLIV IS THE MOST WATCHED SPORTS PROGRAM, THE MOST WATCHED ENGLISH-LANGUAGE PROGRAM, AND THE SECOND MOST WATCHED PROGRAM OVERALL (ENGLISH OR SPANISH) EVER AMONG HISPANICS.1

  • 2009 NFL SEASON VIEWERSHIP AMONG HISPANICS INCREASED BY 31% FROM THE 2008 SEASON.2
  • THE NFL AVERAGED 1.1MM HISPANIC VIEWERS DURING THE 2009 REGULAR SEASON WITH 5 GAMES AVERAGING MORE THAN 2 MILLION VIEWERS, AN NFL RECORD.3
  • 3MM MORE HISPANICS WATCHED SUPER BOWL XLIV THAN THE WORLD CUP FINAL.4
  • 78% OF U.S. HISPANICS ARE NFL FANS.5
  • THE NFL WAS THE #1 ENGLISH-LANGUAGE PROGRAM AMONG HISPANICS 82% OF THE TIME DURING THE 2009 REGULAR SEASON.6
  • WEEK 17’S FOX NATIONAL (EAGLES AT COWBOYS) IS THE MOST WATCHED REGULAR SEASON GAME EVER AMONG HISPANICS (2.3 MILLION).7
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