I was at the last day of the LATV festival today and one of the items that caught my attention was a comment by a presenter on the fast growth of women as players of casual online games.
This reminded me of a person that I met online via a social network. It started in one platform and soon found her on another platform and in no time, we crossed paths at an event. She is a mother, a wife, a business women and a brand evangelist. Look her up: Jessica Gottlieb.
Yesterday, another friend, Cynthia Nelson, published a related article and here it is.
How To Build Mom Brand Evangelists
by Cynthia Nelson, Yesterday, 12:30 PM
It’s no big news that moms are word-of-mouth mavens. From the beginning of time, women have been the communicators and the central point of all things home and family.Luckily for advertisers, women have many facets (think diamond) that influence her ability to be a sparkling evangelist for a particular brand, product or service. The role of wife, mother, sister, aunt, chef, chauffeur, maid, teacher, referee, family CFO, PTA volunteer, and nurse all play a part in the products that she engages with at a particular life stage and how the success or failure is communicated to her peers.