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	<title>Ivan Cevallos&#039; Blog</title>
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	<link>http://ivancevallos.wordpress.com</link>
	<description>At the intersection of Madison, Vine, Silicon Valley &#38; Whittier Blvd.</description>
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		<title>Ivan Cevallos&#039; Blog</title>
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		<title>Digital Hispanics Are Best Multitaskers.</title>
		<link>http://ivancevallos.wordpress.com/2012/01/30/digital-hispanics-are-best-multitaskers/</link>
		<comments>http://ivancevallos.wordpress.com/2012/01/30/digital-hispanics-are-best-multitaskers/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 22:11:58 +0000</pubDate>
		<dc:creator>Ivan Cevallos</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Hispanics]]></category>
		<category><![CDATA[Latinos]]></category>

		<guid isPermaLink="false">http://ivancevallos.wordpress.com/2012/01/30/digital-hispanics-are-best-multitaskers/</guid>
		<description><![CDATA[Within the Hispanic Web-savvy demographic, those who are bilingual and Spanish dominant are more likely than English dominant digital Hispanics to do social networking. And according to Ipsos, 80% of Hispanics who are active with digital technology are also a member of a social network, with 90% of those connecting weekly, and 60% check in daily. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ivancevallos.wordpress.com&amp;blog=6002575&amp;post=1102&amp;subd=ivancevallos&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Ivan</media:title>
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			<media:title type="html">HispanicOnComputer</media:title>
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		<item>
		<title>Hispanics Hit By Economic Woes, Ad Impact</title>
		<link>http://ivancevallos.wordpress.com/2012/01/27/hispanics-hit-by-economic-woes-ad-impac/</link>
		<comments>http://ivancevallos.wordpress.com/2012/01/27/hispanics-hit-by-economic-woes-ad-impac/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 01:30:03 +0000</pubDate>
		<dc:creator>Ivan Cevallos</dc:creator>
				<category><![CDATA[economics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Hispanics]]></category>
		<category><![CDATA[Latinos]]></category>

		<guid isPermaLink="false">http://ivancevallos.wordpress.com/2012/01/27/hispanics-hit-by-economic-woes-ad-impac/</guid>
		<description><![CDATA[As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. At the same time, consumer confidence may be higher. Research from the Pew Hispanic Center shows that about 59% of Latinos say a member of their household has been out of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ivancevallos.wordpress.com&amp;blog=6002575&amp;post=1101&amp;subd=ivancevallos&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ivan</media:title>
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		<title>Web TV and Online Video Moving Ahead on 2012</title>
		<link>http://ivancevallos.wordpress.com/2012/01/26/web-tv-and-online-video-moving-ahead-on/</link>
		<comments>http://ivancevallos.wordpress.com/2012/01/26/web-tv-and-online-video-moving-ahead-on/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 01:22:00 +0000</pubDate>
		<dc:creator>Ivan Cevallos</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[Web TV]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://ivancevallos.wordpress.com/2012/01/26/web-tv-and-online-video-moving-ahead-on/</guid>
		<description><![CDATA[Fueled by content, I exited completely energized and inspired from CES 2012. Why? Because every technology provider and hardware manufacturer highlighted their product features and innovations through content; specifically, video content. Listening to Tom Hanks talk about his new Yahoo Web series &#8212; and how the format presents limitless opportunities &#8212; only added to my excitement. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ivancevallos.wordpress.com&amp;blog=6002575&amp;post=1050&amp;subd=ivancevallos&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Ivan</media:title>
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		<title>Digital To Grow 10.9% While Print, Radio Revs Brace For 2012 Declines.</title>
		<link>http://ivancevallos.wordpress.com/2012/01/26/digital-to-grow-10-9-while-print-radio/</link>
		<comments>http://ivancevallos.wordpress.com/2012/01/26/digital-to-grow-10-9-while-print-radio/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 20:38:57 +0000</pubDate>
		<dc:creator>Ivan Cevallos</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://ivancevallos.wordpress.com/2012/01/26/digital-to-grow-10-9-while-print-radio/</guid>
		<description><![CDATA[Thus, MagnaGlobal sees Internet media jumping 10.9%, due mostly to continued increases in paid search, online video, and burgeoning mobile advertising.

Read more: http://www.mediapost.com/publications/article/166560/print-radio-revs-braced-for-2012-declines.html?edition=42673#ixzz1kcMlkeHW<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ivancevallos.wordpress.com&amp;blog=6002575&amp;post=1049&amp;subd=ivancevallos&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ivan</media:title>
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		<title>Super Bowl Videocast Scores Major Ad Dollars</title>
		<link>http://ivancevallos.wordpress.com/2012/01/23/super-bowl-videocast-scores-major-ad-dol/</link>
		<comments>http://ivancevallos.wordpress.com/2012/01/23/super-bowl-videocast-scores-major-ad-dol/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 07:55:03 +0000</pubDate>
		<dc:creator>Ivan Cevallos</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://ivancevallos.wordpress.com/2012/01/23/super-bowl-videocast-scores-major-ad-dol/</guid>
		<description><![CDATA[Separate display advertising, the price tag for banners targeted to other NFL content, has been set at $14 CPM (300x250) and $12 CPM (728x90).<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ivancevallos.wordpress.com&amp;blog=6002575&amp;post=1048&amp;subd=ivancevallos&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ivan</media:title>
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		<title>YouTube hits 4 billion daily video views</title>
		<link>http://ivancevallos.wordpress.com/2012/01/23/youtube-hits-4-billion-daily-video-views/</link>
		<comments>http://ivancevallos.wordpress.com/2012/01/23/youtube-hits-4-billion-daily-video-views/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 04:46:13 +0000</pubDate>
		<dc:creator>Ivan Cevallos</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://ivancevallos.wordpress.com/2012/01/23/youtube-hits-4-billion-daily-video-views/</guid>
		<description><![CDATA[(Reuters) &#8211; YouTube, Google Inc&#8217;s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company. The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ivancevallos.wordpress.com&amp;blog=6002575&amp;post=1047&amp;subd=ivancevallos&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ivan</media:title>
		</media:content>

		<media:content url="http://s1.reutersmedia.net/resources/r/?m=02&#38;d=20120123&#38;t=2&#38;i=561821190&#38;w=460&#38;fh=&#38;fw=&#38;ll=&#38;pl=&#38;r=BTRE80M18L700" medium="image">
			<media:title type="html">A visitor is seen at the You Tube stand during the annual MIPCOM television programme market in Cannes, southeastern France, October 3, 2011. REUTERS/Eric Gaillard</media:title>
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		<item>
		<title>Content: The New Wave of Launching and Marketing Products?</title>
		<link>http://ivancevallos.wordpress.com/2012/01/20/content-the-new-wave-of-launching-and-m/</link>
		<comments>http://ivancevallos.wordpress.com/2012/01/20/content-the-new-wave-of-launching-and-m/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 20:20:03 +0000</pubDate>
		<dc:creator>Ivan Cevallos</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://ivancevallos.wordpress.com/2012/01/20/content-the-new-wave-of-launching-and-m/</guid>
		<description><![CDATA[Move Over, &#8216;American Idol&#8217;: Walmart&#8217;s the Next Reality Giant Marmalade, Dog Shoes, Other Products Jockey to Win Votes for Space on Retailer&#8217;s Shelves By: Jack Neff Published: January 18, 2012 Having dabbled in everything from financial services to video streaming, Walmart Stores is now trying its hand at producing a reality show &#8212; turning the intense competition to get products [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ivancevallos.wordpress.com&amp;blog=6002575&amp;post=1046&amp;subd=ivancevallos&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ivan</media:title>
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		<item>
		<title>Show Me The Money. Remittances to Mexico rise again after a three-year slump.</title>
		<link>http://ivancevallos.wordpress.com/2012/01/18/show-me-the-money-remittances-to-mexico/</link>
		<comments>http://ivancevallos.wordpress.com/2012/01/18/show-me-the-money-remittances-to-mexico/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 20:30:05 +0000</pubDate>
		<dc:creator>Ivan Cevallos</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Hispanics]]></category>
		<category><![CDATA[Latinos]]></category>
		<category><![CDATA[Remittances]]></category>

		<guid isPermaLink="false">http://ivancevallos.wordpress.com/2012/01/18/show-me-the-money-remittances-to-mexico/</guid>
		<description><![CDATA[By RICARDO LOPEZ Los Angeles Times Published: Sunday, Jan. 15, 2012 &#8211; 12:10 am LOS ANGELES &#8211; Head to 4th Street and Broadway in downtown Los Angeles and you&#8217;ll see signs of a labor market on the mend. At a Continental Currency Services Inc. branch, a check-cashing and money-transfer business, housekeeper Maria Guadalupe Gutierrez waited patiently in line on a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ivancevallos.wordpress.com&amp;blog=6002575&amp;post=1045&amp;subd=ivancevallos&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ivan</media:title>
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		<item>
		<title>The Rise of Mobile Coupons.</title>
		<link>http://ivancevallos.wordpress.com/2012/01/07/the-rise-of-mobile-coupons-httpow-ly/</link>
		<comments>http://ivancevallos.wordpress.com/2012/01/07/the-rise-of-mobile-coupons-httpow-ly/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 23:07:27 +0000</pubDate>
		<dc:creator>Ivan Cevallos</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://ivancevallos.wordpress.com/2012/01/07/the-rise-of-mobile-coupons-httpow-ly/</guid>
		<description><![CDATA[The mobile coupon model that has rapidly taken hold in the Far East and China will migrate to U.S. and Western European markets over the next few years, helping to drive worldwide redemption rates to 8%. Juniper Research is projecting that by 2016, 600 million people will be using mobile coupons as these promotions become [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ivancevallos.wordpress.com&amp;blog=6002575&amp;post=1044&amp;subd=ivancevallos&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ivan</media:title>
		</media:content>

		<media:content url="http://media.mediapost.com/images/inline_image/2012/01/05/American-Eagle-Outfitters-B.jpg" medium="image">
			<media:title type="html">American-Eagle-Outfitters</media:title>
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		<title>Content Marketing on B2B</title>
		<link>http://ivancevallos.wordpress.com/2011/12/28/content-marketing-on-b2b-httpbit-lyw/</link>
		<comments>http://ivancevallos.wordpress.com/2011/12/28/content-marketing-on-b2b-httpbit-lyw/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 00:05:05 +0000</pubDate>
		<dc:creator>Ivan Cevallos</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Content]]></category>

		<guid isPermaLink="false">http://ivancevallos.wordpress.com/2011/12/28/content-marketing-on-b2b-httpbit-lyw/</guid>
		<description><![CDATA[B2B marketers dedicate approximately 26% of their total budgets to content marketing initiatives. This year, a majority of marketers (60%) report they plan to spend more money on content marketing in 2012 (compared to 51% in 2011).

Read more: http://www.mediapost.com/publications/article/164800/article-posting-and-social-media-most-popular-mark.html#ixzz1kcRC57QI<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ivancevallos.wordpress.com&amp;blog=6002575&amp;post=1043&amp;subd=ivancevallos&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ivan</media:title>
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