Despite ratings that have fallen since his late 2010 debut, Turner has extended the contract of TBS late-night host Conan O’Brien through April 2014. O’Brien does have appeal among advertisers looking to reach a young male audience and helps drive Turner’s efforts to command higher affiliate fee payments from cable/satellite/telco TV operators.
Turner also suggested that gauging “Conan’s” success simply through linear TV ratings is shortsighted. The show generates added viewing via DVRs and digital platforms and sparks interaction via platforms, such as the Turner-operated (and ad-supported) TeamCoco.com. Read more: http://bit.ly/xKv3t7